Content & Video
Outcomes
Content that gets found and quoted
Structured answer-first, with specifics, so it surfaces in search results and in AI-generated answers. Generic content does neither.
Shorter sales conversations
Good content answers the objections and questions that otherwise consume the first two calls.
Compounding rather than disposable
A well-built resource earns traffic for years. Social posts do not. We weight the mix accordingly.
Subject-matter credibility
Content in technical markets fails when it is obviously written by someone who does not understand the topic. Buyers detect this immediately.
What we build
Cornerstone resources — the definitive page on a topic your buyers research, structured to be the thing assistants cite.
Comparison and decision content — "X vs Y", "how to choose", "what does it cost". Disproportionately what people ask assistants, and disproportionately neglected because it feels less promotional.
Case and technical write-ups where you have work worth documenting.
Video — explainers, walkthroughs, short-form for social — with transcripts and structured data, since video is otherwise invisible to text-based retrieval.
Editorial process — briefs, subject-matter interviews, review cycles — so content reflects your expertise rather than a writer's approximation of it.
Distribution plan, because publishing is not distribution and most content underperforms for lack of the second.
How it works
Weeks 1–2 — Research and strategy. What your buyers ask, what exists already, where the gaps are, which topics have citation potential rather than only search volume.
Weeks 2–3 — Editorial system. Brief template, tone guide, review workflow, publishing cadence you can actually sustain.
Ongoing — Production. Interview your experts, draft, review, publish, distribute, measure. The interview step is what separates credible content from filler.
Traffic on new content typically takes three to six months to build. AI citation can move faster. Cadence matters more than volume — consistent monthly output beats a burst followed by silence.
Where this applies
Strongest for considered purchases with long research cycles and technical buyers — the categories where people read before they buy.
Weakest for impulse or purely local purchases, where paid and local search deliver faster.
How we scope and price
Monthly retainer scoped by output volume and format mix, quoted after a content audit. Video carries higher production cost and is scoped separately. We recommend starting with fewer, better pieces — ten strong resources outperform fifty thin posts, and cost less to produce.
Frequently asked questions
Fewer, better pieces. Ten genuinely useful resources will outperform fifty thin posts on every metric including cost. Volume strategies have been weakening for years and AI-generated filler has finished the job.
It can draft, and we use it that way. What it cannot do is supply your specific experience, numbers and judgement — which is precisely what makes content worth reading or citing. Content that a model could have written without you offers a reader no reason to prefer it.
Answer-first structure, self-contained passages, specific facts, question-shaped headings, and schema. Detailed in our SEO and GEO service — the two disciplines are inseparable now.
Roughly an hour per piece for a subject-matter interview, plus review. That input is the whole point; content produced without it reads like everyone else's.
Organic traffic and rankings, AI citation tracking, engagement, and influenced pipeline where your CRM supports the attribution.
Yes, and they work better together — a written resource and a video explainer from the same interview reach different audiences at marginal extra cost.
More Growth services
SEO & GEO
Search optimization for a world where ChatGPT, Perplexity and AI Overviews answer first. Technical SEO plus the structure that gets your content quoted.
Performance Marketing
Paid acquisition managed against pipeline and revenue rather than clicks and impressions — with the tracking to prove which spend actually worked.
Social & Community
Social presence built on distribution and credibility rather than posting frequency — focused on the channels where your buyers actually are.